Social media Marketing has been known to make or break small and large businesses. Many have asked what it is about social media that can give or take away so much power from businesses. I will answer this question by highlighting a few businesses who have done it the right way and reaped the rewards.
Will It Blend?
Blendtec is a company based out of Utah who sells commercial blenders that are used in many smoothie shops around the country. They have been able to successfully utilize social media marketing to their benefit by growing a large following on YouTube. Many first heard about Blendtec from their “will it blend” videos which take everyday household items and blend them up using the Blendtec blender.
Many other small and large businesses have not been able to find the same success using social media marketing. As we have seen over the last few years many companies have experienced a slow down in business resulting from social media marketing. This is because social media allows customers to talk about your business openly and share it with the world.
Notch Saves Good Companies From Bad Marketing
Notch will provide a complete marketing solution for your business. Social media marketing is just one piece of the digital marketing puzzle. The reason why so many businesses fail at social media marketing is because they are treating it as its own individual tactic rather than a piece of the bigger picture called digital marketing. The Notch process creates a complete brand strategy which incorporates all the pieces of digital marketing including social. This way all your marketing campaigns work together and rely on each other to grow your business and give your higher return on investment.
Notch Marketing provides a solution for your business to make data driven decisions. Only 11 percent of marketers decisions are made off of data. Making data driven decisions is key to the success of any marketing campaign. This allows for your business insure you are targeting the right person at the right time and in the right place; thus increasing your return on investment.