There have been many approaches to helping businesses rank in cities where they are not located. In many cases these tactics have be deemed as “black hat” or “gaming the system”. For an SEO campaign to be successful, it is so important to avoid all black hat techniques and all tactics that would be considered “gaming the system”.
Rand Fishkin, Moz co-founder and SEO authority, conducted a Whiteboard Friday on October 17, 2014 that addressed this topic. In the video Rand Fishkin highlighted 3 tactics for creating geo-targeted pages and their effectiveness. The purpose of this post is to expound on these tactics and provide additional incite.
Image from Moz Whiteboard Friday 10/17/2014