Your Brand Identity is how you want your brand's name, communication style, logo and other visual elements to be perceived by your audience.
Your Brand Identity is how you want your brand’s name, style, logo and other visual elements to be perceived by your audience.
This post will identify the elements or anatomy of a logo and explain the broad types and design styles to consider when refining your company’s Brand Identity.
What’s the Anatomy of a Logo?
1. SIGNATURE LOGOTYPE
A signature logotype is a composition of different logo elements, organized into a broader logo. Signatures frequently include the Brandmark, Logotype and Tagline. This style is highly versatile and provides a wide range of uses to match the design requirements of each visual experience.
2. WORDMARK LOGOTYPE
37% of top brand logos in the world consist only of text, frequently stylized using custom or modified font. These are considered Wordmarks or Logotypes as they are logos composed from text alone.
3. LETTERMARK LOGOTYPE
Lettermarks are a great example of simplicity in form, they are minimalist and somewhat timeless. Great examples include “IBM” (International Business Machines), “CNN”, “EA”.
4. BRANDMARK (SYMBOL or ICON)
Lettermarks are a
5. COMBINATION MARK (TEXT and SYMBOL
Lettermarks are a
6. EMBLEM / BADGE (TEXT INSIDE SYMBOL)
Lettermarks are a
