The Benefits Of Building A Brand vs. Creating Viral Content
What it takes to find success
Take a moment and write down the first five brands that enter your mind. Chances are that you most likely thought of big brands such as Google, Coca-Cola or Kraft. The truth is that the most successful brands have found the magic of making an emotional connection with their audience. They understand what their audience cares about, and ensures the messaging is consistent in all communication.
The question you may be asking is “How Can I Do This With My Brand?”
The Art Of Storytelling
“Stories and irrational impulses are what change behavior. Not facts or bullet points.”
–Seth Godin
One principal we can all relate to is what I call the Field Of Dreams Principal, “If you build it, he will come”. This is principal has a series of steps:
- Create A Great Product
- Write content about the product
- Market the product
- Wait for the sales to start flooding in
The truth is that marketing doesn’t work this way. Consumers don’t purchase products anymore because a company tells them the product is great because of A, B and C. It’s the stories and impulses that promote purchases and not facts or bullet points. I’m not saying that facts and bullet points are not important because they are, just at a different point of the purchasing process.
Steps For Effective Storytelling and Building Brand Awareness
- Understand Your Audience: Who are you marketing to and what do they care about?
- Create a uniform presence online: Consistency is key when building your brand.
- Keep it simple: You audience should find it easy to interact with your brand.
- Use videos and images to your advantage: Video and images are a fast and effective way to tell your story.
When using images and videos you want to focus on telling your story. By creating content that tells your story, your companies marketing will be more effective in gaining conversions and driving traffic to your site. Driving traffic to your website is the first step in the conversion process. in order to get your site visitors to convert at a higher rate be sure to have a strong call to action. Having strong calls to action on your site will help visitors proceed through the conversion funnel and will convert more traffic to paying customers. Thus increasing your return on investment.
The Notch process will help your company define your brand and convert more business. Contact us to find out more about how Notch is redefining marketing for small businesses.